Project Shalini Passi Art Foundation

Branding | Website Design

A non-profit art foundation by the art connoisseur, Shalini Passi, the foundation is a platform to promote the world of art. The website was envisioned to have a timeless elegance, just like the artworks displayed on it. A graceful white swan has been used as the logo as it commonly appears in Celtic tradition as a symbol of transience The website uses a fusion of black and white to communicate timelessness and to pursue an interesting dialogue between the tangible and intangible aspects of both life and art.