BRANDING | EMPLOYMENT BRANDING
One of the world's largest manufacturer and distributor of confectionery and chewing gum, Perfetti’s employment branding campaign was to reflect their unorthodox work culture which is open to flexibility, transparency, and innovation. The core idea was to promote an environment which inspires and motivates their employees to push their boundaries and unwrap their potential. All of these ideas were brought to life by our design team who created a range of exciting collaterals reflecting the company's core values. A range of giveaways such as notebooks, mugs, and coasters were designed in tandem with the theme.