Project MASH

BRANDING AND WEBSITE DESIGN

MASH (My Art Shalini) is an art blog by the art collector and connoisseur, Shalini Passi. Through her blog, she wants to merge the identities of various artistic avenues such as art, craft, design, and fashion resulting in the creation of a unique new avenue. The intent was to make art more accessible and in sync with the ideology of the youth. The brand identity was created using vibrant colours such as bright yellow, which imply youthful energy and exuberance. The logo gives an impression of a unique and distinct way of approaching art as a form. For example, the inverted syllable “A” explore different ways in which art can be perceived.