Created for the woman responsible for revolutionising India's lingerie industry by introducing a lingerie vending machine – Radhika Goenka. She also spearheaded a website of premium quality intimates called "Lingerie Shop". The plan was to create a user-friendly website that gave an impression of artistry and sophistication. A classic combination of pastel pink with dull black was used to design the website which exudes a feeling of balance, comfort, and feminine charm.