Project druksoy

Branding | Packaging

Druksoy is an FMCG brand, which manufactures and distributes high-quality soybean variants such as soya granules, soya chunks, and ready-to-eat soya sticks. The packaging was expected to communicate healthy living, taste, and ethos of their country, Bhutan. The Lotus which is a popular Bhutanese sacred symbol has been used for the packaging to represent joy, purity, and illumination. Furthermore, in order to build up trust, credibility, and likeability among the audience, a citrus colour logo, associated with healthy food was introduced.